CSS makes your website search engine friendly

There are more than a billion sites on the Internet today. With such a plethora of sites, the user can get easily confused. Thus, search engines were born which showed lists of sites according to the user's search keywords. Major search engines like Google, MSN, Yahoo, AltaVista, DMOZ, Excite, GoshDarn!, HotBot, Lycos, IXQuick, Northern Light, TopClick, and WebCrawler, keep their algorithms highly confidential, besides updating and changing them to remain ahead of the competition. Webmasters, programmers, and developers all try to guess the algorithms and try to work on it so that the website comes in the first page of the search engine results.

This process, Search Engine Optimization (SEO) has spawned numerous companies and many individuals specializing in these tasks have taken up SEO as their field of expertise. CSS can help perform SEO tasks on your website, and thereby earn money as detailed below:

Search engine spiders like to crawl webpages which are full of content and with fewer markups

CSS separates the presentational items from the content. This makes the HTML file rich in content with minimum markup, which the spiders can easily crawl and recognize. This makes your website being recognized by the spider much faster and more easily, thereby increasing traffic to your website and generating potential revenue.

Therefore, in this way, a CSS file that separates the presentation from the content facilitates the search engine spider to perform its search easily.

CSS developers who are aware of web standards frequently use CSS to hide text for accessibility or usability reasons

CSS developers who are aware of web standards frequently use CSS to hide text for accessibility or usability reasons like hidden skip links or image replacement, or to display help text only when the user requests it. These are all legitimate reasons to hide text.

A CSS file can store all images as background images eliminating the need to place any image into the HTML source. In this way, images can be hidden from the search engines. This reduces frequent programming and in this way CSS helps you to earn more money by helping your website become search engine optimized.

A CSS file helps the HTML file free itself from the presentational items, thereby the HTML structuring for the content is placed right at the top of the page

This allows the spider to easily find the code and thereby increase the chance of your webpage to appear in the first page of the search result. By enabling the placement of the HTML code at the beginning, a CSS file facilitates in SEO task of your website, which results in more exposure and more potential sales and thereby more potential profits.

SEO is concerned with maintaining a good content to code ratio and in not making the file heavy with excessive links and texts

CSS coding is done in such a manner that it facilitates the SEO tasks like effective usage of <h1> through <h6> to style headings and sub-headings along with few keywords. CSS can also put images to better use like embedding a logo as a background instead of coding it in the HTML after the <body> tag. Embedding makes the file less heavy and allows the spider easy passage that directly translates in better positioning in the search results and increased potential profits.

Most of the clients love rollovers, but Javascript rollovers add weight to the file

CSS offers a less heavy method by utilizing lower file size. Although marginal, yet an effective advantage is gained in the search engine positioning by using CSS code for rollovers.