CSS enables faster downloads and less bandwidth
A CSS file enables faster downloading of HTML content and usage of less bandwidth, as the HTML files become smaller when the presentational items are coded separately in a CSS file. Faster download translates in less bandwidth usage and the server can address larger quantity of client requests in the same time. This improves client interaction resulting in client satisfaction, increased sales, and more money earned. A CSS file gives the following unique opportunities for earning more money:
All browsers like Internet Explorer, Netscape, Firefox, Safari, Opera, etc., read the tables twice before displaying their contents.
The first reading is done to work out their structure and the second reading is done to determine their content. Thus, it requires twice the time to download. However, with a CSS file, the browser has to read only once, since the HTML file deals with the content, and the CSS file deals with the presentational items. Therefore, the browser simply reads once and displays the HTML file, which then references the CSS file. By this way, the whole page is displayed at a single reading by the browser.
This saves a lot of time, download speed is increased, less bandwidth is used, and if a site has numerous pages, say over a hundred, then this saving of speed and bandwidth adds up to a considerable amount. In this way, by enabling faster downloads, a CSS file can save and earn money for you.
Tables have to be downloaded in its entirety and then displayed at one go
To facilitate positioning, tables often use spacer images, which download slower than content. The user has to wait until all the elements of the table are downloaded. If the user wants to visit any other page in your website, then again the tables have to be loaded with all the presentational items, which increases the display time of the webpage. Hence, for every page, the user has to wait until the whole page is downloaded.
This tests the user's patience and in today's world when faster downloads are the norm, the user will simply click away from your site, if the page does not download within 3 seconds. This results in losing a potential customer and a potential lost sale, thereby decreasing the potential profit and increasing the potential loss generated from your site.
A CSS file can improve this situation considerably. It contains all the presentational items like borders, spacing requirements, background images, etc. The HTML file is downloaded first, so the content is immediately visible to the user, capturing his/her attention. Then the HTML file calls the CSS file, which displays the presentational items, and soon within 3 seconds, the whole page is displayed. If the user navigates to other pages of your website, then it can be shown without any delay as the CSS file is cached on the user's computer.
A CSS file can also regulate the order of the items to be displayed while downloading. The content can be displayed first to capture the attention of the user, then the presentational items like the borders, spacing, etc, can be downloaded, and lastly the slow-downloading images follow. This gives a smooth downloading experience that all users appreciate, as they do not have to wait until the whole page is downloaded.
Thus, your potential customer is not lost resulting in increased potential sale and enhanced opportunity for making more money. In this way, by controlling the order of the items to be displayed, a CSS file can earn more money for you.
Since the HTML file calls a CSS file, downloading is faster, and thereby it requires less bandwidth
For small sites of few pages, the difference may not be that appreciable, but for websites operating at enterprise levels, less bandwidth usage has a tremendous effect on the bottomline of the websites. This increased savings translates directly into increased earnings, besides the benefit of serving more potential customers in the same period. In this way, by using less bandwidth, a CSS file can earn more money for you.
A CSS file requires less code than tables, which gets bulky and unmanageable with repetitive coding of the display items
Tables increase coding, are slower to download, take up more server storage space, and take more bandwidth. Here, a CSS file takes less coding, is manageable as all the code resides in a single file that can be referenced by any number of HTML pages. A CSS file is faster to download, takes up less storage space, and uses less bandwidth.
The savings in storage space is huge. By using a CSS file and separating the presentational items from the HTML file, say a minimum of 1 MB is saved (1 MB is the minimum, graphical sites can save up to 1 GB), then a website of 100 pages would save 100 MB of storage space. A graphics intensive website would save about 100 GB of storage space on the same calculation.
This savings on storage space means less money spent on the website and therefore more effective utilization of the money thus saved can be undertaken. In this way, by using less server storage space, a CSS file can earn more money for you.
Thus, we see that by faster downloads, controlling the items to be displayed, using less bandwidth, and using less server storage space, a CSS file can earn more money for you.
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